BitCom Affiliate Services

Site Marketing

Just building a site is not enough. You'll need to spread the word about your site and your value proposition to attract enough traffic to succeed. You can spread the word offline via traditional offline marketing techniques (direct mail, newspaper advertising, direct marketing, etc.). To reach the global market you'll need to develop online marketing techniques that reach a far larger potential market. That's the ultimate benefit of online marketing anyways.

Marketing your website will involve on-page techniques like search engine optimization, keyword placement, and meta tag development. Proper structuring of your HTML code will help the search engines understand and evaluate your site's critical content.

Off-page techniques will mean partnering with other websites and directories to develop a steady stream of inbound hyperlinks. This lets the search engines know your site's content is valuable in the eyes of other sites and will mean higher listings in the Search Engine Results Pages (SERPs).

Sometimes collecting in-bound links is only a matter of asking a webmaster for a link to your site. Other times it means contributing articles and content and putting your link at the bottom. It's not easy work but it's critical for letting the SEs and potential visitors about your site.

Free On-page Development Tools

World Wide Web Consortium (W3C) HTML Markup Validation Service

The Markup Validator is a free service by W3C that helps check the validity of Web documents.

Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary). The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.

Validating Web documents is an important step which can dramatically help improving and ensuring their quality, and it can save a lot of time and money (read more on why validating matters). Validation is, however, neither a full quality check, nor is it strictly equivalent to checking for conformance to the specification.

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SEO Analysis Tool

This free SEO Analysis Tool helps you analyze and measure the ranking potential of your web pages. It doesn't only analyze the Meta Tags of your pages, rather it tries to use the same spider technology as the search engines spiders them self.

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Free Off-page Development Tools

Value Exchange

Sign up for a free link exchange. This tool looks for "valuable" partners that are compatible with your site based on keywords you submit.

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Article Marketing Sites

Article marketing is hard work but well worth the effort. The process involves submitting original content to article marketing sites. This achieves several goals...

Site Ranked By Alexa Ranking
(click to go to site)

Google
PageRank

Alexa
Rank

EzineArticles.com

6

499

GoArticles.com

4

3,592

ArticleDashboard.com

6

5,255

SearchWarp.com

5

6,032

ArticlesBase.com

4

8,735

iSnare.com *

6

8,791

SelfGrowth.com

6

9,653

Buzzle.com

6

9,698

ArticleCity.com

6

11,526

IdeaMarketers.com

4

13,121

ArticleAlley.com

5

14,259

Web-Source.net

5

15,375

SelfSEO.com

5

15,945

Amazines.com

5

17,509

Forums/Blogs

Being active on niche-related forums and blogs is a great way to spread your brand. Be sure you follow the guidelines for each forum or blog or you could end damaging your brand instead of helping it.

ABestWeb

Affiliate Tips

Google Webmaster Tools

There are many marketing tools and advice available from Google. Here's a few related to Site Marketing.

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Free Site Research and Development Tools

Search It!

This free tool is like the Swiss Army Knife of online research. Not only can you check a site's traffic but you can find site owner information like phone number, email, address. It's also a great tool for finding content resources and checking your own inbound links and indexing status with search engines.

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