About BitCommunications

Graphic Design

If you're an established company your brand may be well established. As you know that brand has been carefully developed over time and is critical for helping your business maintain credibility, trust and familiarity.

As you probably realize your brand is determined by how you look, how you act and how you treat people. Before you get a chance to show people your stellar customer service they first judge you by how you look. If you don't make a good first impression you may never get a chance to show them your great product or your stellar customer service. That's why your site's graphic design is so important.

With the back button on a web browser readily available it doesn't take long for your visitor to leave. If their first impression is one of unprofessionalism or confusion or just plain ugliness they will be off to your competitor in a heartbeat.

Furthermore, even if they decide to stay and even if they end up purchasing, a bad looking site creates just enough doubt in your professionalism that if they find a better looking alternative they just might be gone. The web is a fickle place. True loyalty is hard to maintain.

Also, the bar is being raised all the time. Web sites are looking better and with the increase of broadband technology earlier design limitations are going away. Your competition and the new competition that is coming, is probably working on a redesign right now. You can't stand still.

BitCom is ready to take your graphic design to the next level. Whether you need a site redesign or simply new banners for your affiliate program we can help you create a professional image while maintaining your current brand identity and look.

BitCom Design Services

As a rule our design services are charged at $75 per hour. There is no charge for initial consultation. There is no charge for providing electronic proofs. We also guarantee satisfaction or there is no charge. We also typically require a 25% deposit to begin work. Contact us here if you would like a consultation or an estimate.

Logo Design

A good logo establishes a companies first impression. It must immediately represent the companies marketplace, value proposition and that critical image of the brand. It should always represent professionalism but it can also express the companies personality and style.

Develpment of a logo is always a collaboration between designer and client. It is also a process. We begin by providing several variations of a design so that the client can communicate their vision to us. From there we begin the fine-tuning process until the client's vision is realized. Sometimes that vision is realized quickly and other times it can be a painstaking process. The creation process does not have a timetable. That is why it is difficult to quote exact prices for logos. One thing we can promise is satisfaction. If we fail to meet your expectations or realize your vision there is no charge.

Banner DesignBitCom Graphic Desing

A banner plays a pivotal role in a companies online marketing. It must immediately be insync with the branding and look and feel of the company but it must also create urgency and motivate a visitor to click and buy. It's style must be appropriate to the niche and marketplace where it will be used. Ideally it must be able to work on many types of sites each having their own look and feel. Therefore it must be flexible and all the appropriate IAB sizes must be available.

The effectiveness of banners is clearly in question. "Banner blindness" is a reality so banners that peak interest and attention must be carefully designed. You as the client know your marketplace and should test to determine what types of banners are most effective. In some marketplaces animated GIFS are effective while in others more subtlety is required. We personally feel that subtlety and clear calls-to-action work far better than flashing, garish instrusions on a visitors shopping experience. We prefer lifestyle designs with imagery that immediately connects with the customers' emotions and communicates clear benefits that motivate a visitor to click.

We also believe banners should change frequently to reflect marketplace changes and keep branding fresh yet consistent. We also feel that landing pages should be selected carefully and move the visitor forward in the buying cycle. The home page is not always the best place to do that. If we've created urgency with a banner we don't want to lose that urgency by moving the customer backward in the buying cycle.

DRM Design

Dynamic Rich Media creatives are javascript based designs that typically are served from the affiliate network or merchant's website. When changes are made to the creative they are automatically changed on all affiliates' site. This makes them ideal for promotion based or branding based marketing. Branding, coupons and even daily promotions can be "pushed" to the affiliates' page without requiring them to install them each time the promotion changes. They are also easy for the affiliate to install because they involve only one short line of javascript code.

The types of creative that can be provided in DRM format run the gamut from simple text based links to banners to entire pages that can be easily changed. It is much like having a billboard on hundreds of sites that you can automatically change anytime you want. Imagine having a 500x700 pixel area on affiliate sites that you can fill with anything...new products, coupons, special promotions, testimonials, links to various parts of your site, or all of the above. Here's an example of just such a page.

Web Sites

Your website is of course your online store. It's critical to your success. An attractive look, clear navigation, and a logical, easy-to-use shopping process are all important components. That goes without saying.

But there's much more going on than just pretty imagery or simple navigation. Does your site truly move your visitor through the sales process in a way that is engaging and effective. Click here to learn more about our Site Design services.