About BitCommunications

Conversion Optmization

Many online marketers believe content is king. I'll agree that is critical for attracting traffic. But if that traffic doesn't convert to sales then your traffic driving method is not working. Converting your traffic into sales is the ultimate goal.

So getting traffic to your site is only the beginning. Once those visitors arrive is when the rubber hits the road for your conversion process. Of course you want to get them to make a purchase but you also need to provide the kind of shopping experience that gets them to come back for more.

Site navigation, the user friendliness of your shopping cart, positioning of promotional elements and even the quality of your graphics all play an important role in long-term success.

Your copy writing and layout of your site are also big factors in making your site conversion friendly. Create confusion and frustration and there's a good chance your customer will not be back.

Our Web Site Conversion Optimization service examines the critical elements of a top-performing Web site:

What Is Conversion?

Ultimately the conversion of your site is a straight forward ratio...sales per clicks. The industry average is somewhere between 2-5%... of every 100 clicks to a site between 2 and 5 result in a sale. If your site is below this average emergency surgery may be required.

But even if your site falls within these averages you should not be content. This means that 95% of your visitors are leaving without purchasing anything. If you are not at least capturing their email address then you are wasting an opportunity. Better yet you should consider some shopping cart abandonment tactics to reclaim those lost sales.

Eye-Tracking And Conversion

There is a clear science to web site layout. Through eye-tracking analysis a web page has been found to have hot-spots, warm-spots, and cold spots. If your critical content is in the wrong position your conversion and therefore your sales will be lower than it could be. We can help you determine if your most important information and navigation is in the right spot.

Who Are Your Customers?

Analyzing your customers can also make a big difference in how you layout and design your site. If your typical or most-wanted customer is under 25 then site layout and design will be different than if your ideal customer is over 50. This is common sense but do you know how to change your layout to meet your customers' needs?

Before any prospect is ready to buy they must feel as if they can trust you. One of the problems with online marketing is that there is no real person to interact with. There is no human connection being made.

Developing credibility for yourself and your company is therefore job #1 for your website. Providing helpful content that helps answer their questions and addresses any concerns they may have can help. A clearly visible guarantee is a start. Customer support assurances and contact information also help "humanize" your website.

Your imagery also affects your credibility. Are the people you show on your site professional looking and likable? Do you have images of happy customers actually enjoying the benefits of your product or service? A picture is worth a thousand words and great pictures can say a lot about your brand.

For a complete conversion optimization analysis please contact us. We'll help you turn those clicks into sales.